Amidst the extensive lists, blog posts, white papers and encyclopedias on the topic of Social Media exist a few gems that unwrap the complex innerworkings in a way that makes sense. One of those gems is is Tamar Weinberg’s “The New Community Rules: Marketing on the Social Web.”
A great read for beginners and experts alike, the book explains what it looks like to evolve with the new media through 1) great customer service, and 2) great content, and how to formulate a strategy. The book also gives a thorough run-down of the most popular social media tools and how to use them. If you want to make an impact and realize the value social media marketing can add to your business, we suggest picking up a copy.
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